Brand Connect – The New Age of E-tail’s Business Model

Akshat Malik, Founder and Managing Director – ClickOnCare

New Delhi, India, November 27, 2019 —

ClickOnCare, the largest Online Skincare, Haircare and Nutrition Store is closing down its Marketplace Business.

The Online Speciality Store for Cosmeceuticals, Dermaceuticals & Nutraceuticals is supplanting the traditional Marketplace with its new launch in December under the Banner Brand Connect.

With the Health and Beauty market constantly evolving, India’s per capita spend on beauty and personal care is growing in line with its GDP. Five major categories – face care, hair care, hand care and color cosmetics, speciality brands face a stiff competition from the Indian beauty and personal care (BPC) industry which is estimated to be worth USD 25 Billion. With International Brands too entering the market, Domestic Speciality brands face the challenge of Reach. Mass Shelving a product is not sufficient anymore; knowledge sharing is inevitable.

“The BPC Industry is moving towards Premiumization with the segment growing at over 6% when compared to 1% for mass market. The Consciousness about grooming is driving a shift from beauty or wellness products to expensive lifestyle enhancement products. 50% of rural population aged 25 or below dominate the change. This brings in the need for Product Knowledge Percolation. Sales do not come easy with this segment, which is where ClickOnCare is doing its best. We Collaborate with Brands for a Mutual Long Term Brand Building Exercise backed by Steady but Incremental Sales. BRAND CONNECT EQUALS BRAND BUILDING ALONG WITH SALES”, quotes Akshat Malik, Founder & Managing Director at ClickOnCare.com on why Brand Connect stands out versus traditional marketing strategies.

Image courtesy – Google

What does Brand Connect Offer?

Brand connect is launched to help Marketers reach their Targeted Audience with the right intent, which is a Good Mix of Awareness, Consideration and Action; alongside Analysing Market and understanding Consumer Behaviour.

“ClickOnCare would collaborate with Brands for Measured Activities keeping Brands Individuality alive. If a Brand is looking for Massive Sales in Week 1, ClickOnCare would suggest keeping away from this association. We are not a marketing agency to just run Google Ads”, shares Rakesh Kumar, Vice President at ClickOnCare.com for Brand Connect.

With Market Research and understanding of the latest audience trend, ClickOnCare will ensure not just sales but to build the brand while providing them the flagship BRAND FOCUS tag.

One of the most important reasons why Brand Connect is going to take upon the traditional marketing standards and approach is because of its businesses structure to interact with targeted audiences in Real-time. Customers have grown fond of participating and interacting with one’s brand or business.

Being a part of BRAND CONNECT means – A place to build Brand along with Sales.

The post Brand Connect – The New Age of E-tail’s Business Model appeared first on Digpu News Network.

Latest News

Student shot at Texas high school; suspect still at large

Aug 15, 2020

BELLAIRE, Texas — A student was shot Tuesday at a high school in Texas and a suspect remained at large, local officials said. Emergency crews were seen performing CPR as the student was carried on a stretcher to an ambulance outside Bellaire High School, KPRC-TV reports. There were conflicting media reports about whether the shooting happened inside or outside the school. The city, a suburb south west of Houston, confirmed on Twitter that there was a shooting and said the suspect is still at large. It advised resident to avoid the area around the school or remain in their homes....

Counting whales from space pitched as key to saving them

Aug 15, 2020

PORTLAND, Maine — An aquarium and an engineering firm in Massachusetts are partnering on a project to better protect whales by monitoring them from space. New England Aquarium of Boston and Draper of Cambridge say whale conservation needs new, higher-tech solutions to protect whales from extinction. So, the pair is working together using data from sources such as satellites, sonar and radar to keep a closer eye on how many whales are in the ocean. The effort has an easy to understand name for a project involving complex data and surveillance — the aquarium and firm are calling the project...

Nolley, Catoor help Va. Tech cruise to 92-37 win over UMES

Aug 15, 2020

BLACKSBURG, Va. — Landers Nolley II had his first career double-double, freshman Hunter Catoor set season highs with 17 points and five 3-pointers, and Virginia Tech cruised to a 92-37 win over Maryland-Eastern Shore on Sunday night. Nolley finished with 18 points and a career-best 10 rebounds. John Ojiako added 15 points, Tyrece Radford scored 13 and Jalen Cone 11 for the Hokies (10-3). Virginia Teh also tied a school record with just two turovers, both coming after coach Mike Young emptied his bench in the closing minutes. With the Hkies now heading into Atlantic Coast Conference play, first-year coach...

US heads to court to build Trump border wall in Texas

Aug 15, 2020

HOUSTON — Three years into Donald Trump's presidency, the U.S. government is ramping up its efforts to seize private land in Texas to build a border wall. Trump's signature campaign promise has consistently faced political, legal, and environmental obstacles in Texas, which has the largest section of the U.S.-Mexico border, most of it without fencing. And much of the land along the Rio Grande, the river that forms the border in Texas, is privately held and environmentally sensitive. Almost no land has been taken so far. But Department of Justice lawyers have filed three lawsuits this month seeking to take...

House passes $1.4T government spending bill amid impeachment

Aug 15, 2020

WASHINGTON — The Democratic-controlled House voted Tuesday to pass a $1.4 trillion government spending package, handing President Donald Trump a victory on his U.S.-Mexico border fence while giving Democrats spending increases across a swath of domestic programs. The hard-fought legislation also funds a record Pentagon budget and is serving as a must-pass legislative locomotive to tow an unusually large haul of unrelated provisions into law, including an expensive repeal of Obama-era taxes on high-cost health plans, help for retired coal miners, and an increase from 18 to 21 in the nationwide legal age to buy tobacco products. The two-bill package,...

The Next Daily is the new generation of online publication, serving you the most recent discoveries made in science and technology on a daily basis. At The Next Daily, we believe in the power of consistent and reliable reporting to inspire and move mankind forward.

Contact us: sales[at]thenextdaily.com